SECTION 165:65-13-5. Advertising expenditures permitted

  The following expenditures for advertising shall be permitted without limitation as to amount:

(1)   Consumer advertising, which is advertising designed primarily to inform the consumer of available rates for utility service, benefits for prompt payment, deposit and billing practices, safety inspection and meter reading practices, and similar terms and conditions of service to consumers; procedures to be followed in emergencies, proper use of equipment and appliances, safety precautions, and similar matters of benefit to customers; and other services and benefits available to the consumer in connection with utility service; provided that advertising designed to attract new customers, or to encourage greater consumption, or to encourage the use of one form of energy in preference to another, which advertising is prohibited by OAC 165:65-13-4 shall not be permitted by this Section.

(2)   Conservation advertising, which is advertising designed primarily to inform the consumer of means whereby energy may be conserved and energy consumption reduced, and urging the adoption of those means by consumers.

[Source: Amended at 31 Ok Reg 1091, eff 9-12-14]