SECTION 340:2-37-2. Definitions

Latest version.

  The words and terms in this subchapter shall have the following meanings unless the context clearly indicates otherwise:
"Agent" means a person, group, partner, or entity not employed by the Oklahoma Department of Human Services (DHS) that works with or has a paying contract with DHS.
"Brand" means a name, visual or non-visual image, reflective of the DHS mission, vision, and values that:
(A)   creates a positive perception in the public mind;
(B)   establishes a market position; and
(C)   is used to carry any message relevant to DHS through any medium.
"Technology-driven communications" means electronic communication tools, including email, audio and video programming, Internet and Intranet content, and public education and service announcements.

[Source: Added at 21 Ok Reg 1342, eff 5-27-04; Amended at 32 Ok Reg 1826, eff 9-15-15]

                    
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