SECTION 465:15-3-8. Identification

(a)   When the price, payment or savings claim of a vehicle is advertised, the following must be conspicuously disclosed adjacent to the price, payment, or savings claim:

(1)   model year;

(2)   make;

(3)   model name, or style name; and

(4)   if the advertised new vehicle had been in prior service as a demonstrator, service loaner, factory program vehicle, or any other similar use, if known by the dealer, it must be identified as such.

(b)   An illustration of a motor vehicle used in an advertisement must be either the actual motor vehicle advertised or a vehicle of the same make, model, year, and style.

[Source: Added at 9 Ok Reg 1589, eff 4-27-92; Amended at 22 Ok Reg 1342, eff 5-26-05; Amended at 28 Ok Reg 1074, eff 6-11-11]