SECTION 505:10-5-10. Prohibition against false advertising

  An optometrist may not publish or display or cause or permit to be published or displayed in any newspaper or by radio, television, billboard, window display, or any other means or medium, any statement or advertisement concerning ophthalmic services or materials, including but not limited to eye examinations, lenses, frames, spectacles, contact lenses, or parts thereof, which is false, deceptive, misleading or in any manner whatsoever tends to create a misleading impression or is likely to mislead or deceive because in context said statement or advertisement makes only a partial disclosure of relevant facts.