SECTION 565:10-11-6. Advertising  


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  • (a)   A school shall not advertise through any medium that it offers a program(s) or an individual courses(s) that the school has not been licensed to offer.
    (b)   Printed catalogs, bulletins, or prospectus information distributed in any manner shall be specific if references are made to entrance requirements, curricula, description of courses, tuition, fees, refund policies, or graduation requirements. Such references when made shall not be so stated as to reflect information which may be interpreted as different than that which is covered under the license issued by the Oklahoma Board of Private Vocational Schools.
    (c)   Schools holding a franchise to offer specialized courses or subjects not open to other schools shall not advertise such courses in any manner as to impugn the value and scope of courses offered by other schools that do not hold such franchise. Such advertising of special subjects or courses offered under a franchise shall be limited to the subject or courses offered.
    (d)   Schools shall not use any name, title, or other designation by way of advertising or otherwise, that is misleading or deceptive as to character of the institution, its course of instruction, or its influence in obtaining employment for students.
    (e)   Schools shall not use a photograph, cut, engraving, or illustration in catalogs, sales literature, or otherwise in such a manner as to convey a false impression as to the size, importance, or location of the school or its equipment.
    (f)   Schools shall not use endorsements, commendations, or recommendations by students without the written consent of the writer and with any offer of remuneration. All written endorsement records shall be maintained by the school.
    (g)   Schools shall publish schedules of tuition rates, methods of payment, and refund policies in a catalog or catalog addendum and shall not deviate from such published rates and policies.
    (h)   Schools shall not make or cause or permit to be made or publish any false, untrue, or deceptive statement of representation by way of advertising or otherwise, concerning other private schools or their activities in attempting to enroll students, or concerning the character, nature, quality, value or scope of any course of instruction or educational service offered, or in any other material respect. An employee or representative of the school shall not at any time, nor in any willful manner, advertise or otherwise furnish to prospective students information regarding another licensed school which is considered by the OBPVS to be adversely critical and/or untruthful of the quality, content, length, cost or objective of a program or individual course(s) offered by the other school, or of the professional, financial, or moral qualifications or standings of the school or its personnel whether on a local community, state, or national level.
    (i)   A school shall not solicit students to enroll by means of "blind" advertisement or advertisements in the "help wanted" or other employment columns of newspapers and publication.
    (j)   Schools shall not make false, untrue or deceptive statements of representation regarding the opportunities for employment in any vocation or field of activity which may be available to a student or prospective student upon completion of any given course of instruction or educational service.
    (k)   The title of the course as advertised must be specifically identifiable in the current approved catalog and neither the skill objective nor the salary prospective shall be exaggerated.
    (l)   Published catalogs and any or all other advertising by licensed schools that is placed in any media shall clearly indicate that the school is licensed with the inclusion of the statement, "Licensed by the Oklahoma Board of Private Vocational Schools", "Licensed by the O.B.P.V.S.", or "Lic OBPVS". This requirement may be waived if the school presents evidence that the wording does not meet the media specifications and the actual verbiage used is not construed as misleading.
[Source: Amended at 12 Ok Reg 2905, eff 7-13-95; Amended at 20 Ok Reg 2489, eff 7-11-03; Amended at 32 Ok Reg 2149, eff 9-11-15]