SECTION 765:16-3-6. Dealer price advertising

(a)   Selling price. The most conspicuous price of a used motor vehicle, when advertised by a dealer, must be the full and total selling price for which the dealer will sell the vehicle. The only charges that may be excluded from the advertised price are:

(1)   state and local taxes,

(2)   license,

(3)   title, and

(4)   processing fee.

(b)   Qualification. A qualification may not be used when advertising the cash price of a vehicle such as "with trade", "with acceptable credit", "with dealer-arranged financing", or "with down payment".

(c)   Rebate or savings claim. If a price advertisement discloses a rebate, cash back, discount savings claim, or other incentive, the full cash price of the vehicle must be disclosed as well as the price of the vehicle after deducting the incentive.

[Source: Added at 16 Ok Reg 3187, eff 7-12-99]