SECTION 85:10-11-19. Use of confusingly similar names  


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  • (a)   As for any bank with a confusingly similar name as defined by section 102 of the Code, branches of said banks in a city or town other than where the main bank is located shall be identified as branches in all advertisements and signage, including electronic media, with the words "branch of" or the words "office of" followed by the name of the bank and the city or town where the main bank is located or shall, by the use of the term "home office" either preceded or followed by the city or town where the main bank is located, make clear that the branch location is not the main bank or not a separate charter.
    (b)   As used in section 1417 of the Code "conspicuously" shall mean that lettering shall be no smaller than twenty-five percent (25%) of the size of the largest print (except for logos) used in the bank's name elsewhere in the advertisement or sign, but in no event smaller than ten (10) point type, and shall be at least as bold and legible as the remainder of the advertisement or signage. In the case of radio or television advertisements, the name of the main bank and its city or town, along with a designation of that entity as the main bank or home office, as described in subsection (a) of this section shall be stated in the advertisement. Novelties, gift items and other small tokens furnished to the public, shall not be considered advertisements subject to this section or the application of section 1417 of the Code.
    (c)   The advertisement or signage must not obfuscate that the location is a branch or what the name of the main bank is nor the town where the main bank is located.
[Source: Added at 11 Ok Reg 4173, eff 7-25-94; Amended at 14 Ok Reg 3559, eff 8-1-97 (emergency); Amended at 15 Ok Reg 2952, eff 7-15-98; Amended at 25 Ok Reg 1064, eff 5-25-08]